Have You Bought a ‘Baby Einstein’ DVD? You Can Get a Refund.
Posted in Infants on 24. Oct, 2009
I remember being a new parent, hearing about these amazing Baby Einstein DVD’s that would make my baby smarter. We rented a few from the library, and my daughter was mesmerized. I wasn’t sure if they were making her “smarter” or not, but at least she was enjoying herself.
For those of you who have bought “Baby Einstein” DVD’s under the assumption that these videos would boost your baby’s brain power, you can actually get a refund. As it turns out (surprise, surprise), putting your baby in front of a video isn’t going to make them any smarter. And now, Disney is doing some back peddling as a result of claiming that these videos would make infants smarter.
“Last year, lawyers threatened a class-action lawsuit for unfair and deceptive practices unless Disney agreed to refund the full purchase price to all who bought the videos since 2004. ‘The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that their videos are educational and beneficial for early childhood development,’ a letter from the lawyers said, calling those claims ‘false because research shows that television viewing is potentially harmful for very young children.’”
For the full story, check out the article below.
No Einstein in Your Crib? Get a Refund [The New York Times]
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